This Cookie Policy explains how LetEmily (operated by Bright Root Labs LLC) uses cookies and similar technologies to provide, improve, and protect our services.

1. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, or mobile) when you visit a website. They help websites remember your preferences and provide a better user experience.

We use cookies and similar technologies such as local storage and session storage to enhance your experience on LetEmily.

2. Types of Cookies We Use

Essential Cookies (Always Active)

These cookies are strictly necessary for the website to function and cannot be disabled.

Authentication: Keep you logged in securely
Security: Protect against fraud and abuse
Session Management: Remember your actions during your visit
Load Balancing: Distribute traffic across our servers

Functional Storage (Can Be Cleared)

These values remember choices you make in the app. They stay in your browser and are not sent to us or to anyone else.

Preferences: Remember your theme and similar settings
User Interface: Store your dashboard tab, layout and list or card view

If you turn functional storage off in the cookie banner, we clear these values from your browser when you save that choice. The app may store one again when you next use the feature it belongs to, for example switching a list to card view, because that feature has to remember the choice you just made.

Analytics Cookies (Requires Consent)

We use Google Analytics 4 (Google LLC) to understand how LetEmily is used. It is not loaded at all until you accept analytics cookies, and advertising features are switched off.

Usage Tracking: Which pages and features are used. Page addresses are cleaned first, so record identifiers and sign-in links are not sent
Feature Adoption: Measure how new features are being used

Signup attribution: If you accept analytics cookies, LetEmily may temporarily preserve an allowlisted source, medium and campaign during the signup journey. When signup succeeds, a limited first-party attribution record may be stored with your LetEmily account for up to 13 months. It excludes full referring URLs, arbitrary query strings and advertising click identifiers.

Marketing Cookies (Requires Consent)

We do not currently set any marketing cookies. The cookie banner records your choice so that, if we ever add them, they stay off unless you have said yes.

3. Specific Cookies & Storage

Name	Type	Purpose	Duration
letemily-auth	Essential	Keeps you signed in: your current access token and basic profile (name and email address), in your browser's local storage	Until you sign out
letemily_refresh_token	Essential	Renews your sign-in. An HttpOnly, Secure cookie that page scripts cannot read	30 days
letemily-cookie-consent	Essential	Your cookie choices, in local storage. Change them at any time with Cookie settings	Asked again after 13 months
letemily-session-id	Essential	A random identifier that links the cookie choice you make before signing in to your record of it	Persistent
letemily-auto-logout-minutes	Essential	Your automatic sign-out setting, and the time of your last activity (letemily-last-action-at), used to sign you out when idle	Persistent
letemily_referral_attribution	Essential	The referral code from a referral link you opened, so the person who referred you is credited when you sign up	30 days
letemily-active-tab	Functional	Remember active dashboard tab	Persistent
letemily-view-mode	Functional	Remember list/card view preference (also letemily-team-view-mode and letemily-meeting-view-mode)	Persistent
letemily-profiles-layout	Functional	Remember list/cards layout on the profiles screen	Persistent
letemily-theme-preference	Functional	Dark/light mode preference	Persistent
_ga	Analytics	Google Analytics 4: distinguishes one browser from another. Set only after you accept analytics cookies	13 months
letemily-landing-location	Analytics	Session storage, written only after you accept analytics cookies: the first page of this visit (record identifiers and sign-in links removed, only campaign tags kept from its address) and the referring site, so Google Analytics and signup attribution credit the right source. Deleted when you withdraw analytics consent	Until you close the tab
_ga_<ID>	Analytics	Google Analytics 4: keeps track of the current visit. Set only after you accept analytics cookies	13 months

4. Third-Party Cookies

We use the following third-party services that may set cookies:

Stripe: Payment processing (essential for billing)
OpenAI: AI-powered features (no cookies set, API-only)
Cloudflare Turnstile: Bot protection on the sign-up and demo-request forms only (strictly necessary). It runs in a Cloudflare frame and is used solely to tell people from bots, not for advertising or tracking. We do not use its pre-clearance mode, so it sets no cookie on letemily.com
Google Analytics 4 (Google LLC): Usage analytics, only after you accept analytics cookies. It sets the _ga and _ga_<ID> cookies listed above
Zoom/Google/Microsoft: Calendar and meeting integrations (when connected)

We do not allow third-party advertising cookies or tracking pixels on LetEmily.

5. Managing Your Cookie Preferences

You have full control over which cookies you accept:

Cookie Banner: Make your choice in the cookie consent banner when you first visit
Changing your choice: Select (here, at the bottom of any public page, or under Settings → Privacy & Data in the app) and the banner reopens with your current choices. What you save applies straight away in this browser
Withdrawing analytics consent: Google Analytics stops collecting straight away, its _ga cookies are deleted from your browser, and it is not loaded on later visits. Withdrawing analytics consent stops Google Analytics and future attribution collection. If you are signed in, LetEmily also deletes the user-linked signup attribution record associated with your account
Browser Settings: Most browsers allow you to block or delete cookies through their settings

Note: Blocking essential cookies may prevent you from using LetEmily's core features.

6. Cookie Retention

Session Cookies: Deleted when you close your browser
Persistent Cookies: Stored for the duration specified (up to 13 months)
Consent Refresh: We'll ask for consent renewal every 13 months

7. Children's Privacy

LetEmily is not intended for users under 18 years old. We do not knowingly collect information from minors, and we do not use cookies to target children.

8. Updates to This Policy

We may update this Cookie Policy to reflect changes in our practices or for legal compliance. We'll notify you of significant changes through the app or via email.

9. More Information

For more details about how we handle your data, please see our Privacy Policy and Terms of Service.

Questions About Cookies?

If you have questions about our use of cookies or this policy, please use the in-app feedback system or contact us at privacy@letemily.com